About Us
Unleashing the Creative Fan Economy Through Seamless Phygital Merchandise Experiences.

About

Mehchant exists at the intersection of creativity and innovation, empowering artists to transform their artistic vision into engaging phygital merchandise that bridges physical and digital worlds. We understand the impact of authentic, artist-driven products and craft collections that forge meaningful connections between creators and their fans. As a pioneering platform owned by Lagos Labs LLC, we specialize in bringing each artist's unique narrative to life through cutting-edge merchandising solutions. With a commitment to elevating artistry and redefining fan engagement, Mehchant is about building experiences and communities that go beyond merchandise, creating a lasting legacy for every creator.

Creative Vision & Mission

We develop & create digital art.

Mehchant empowers Creators by providing innovative, equitable sourced phygital merchandise solutions that seamlessly blend physical and digital creativity, while building a fan-driven economy where fans can earn rewards and directly support their favorite artists.

Our Mission

To empower artists to transform their creative vision into impactful phygital merchandise that bridges physical and digital worlds, fostering authentic connections with their fans and unlocking new dimensions of value and engagement.

Our Vision

To build a platform where artistry and innovation unite to create lasting legacies for creators, enabling meaningful, fan-driven communities and experiences that go beyond traditional merchandise.

More about us

Our talented in-house creative team lives and breathes art, music, and fashion, identifying key trends and serving as a cultural compass to craft compelling phygital products and experiences. With expertise in both physical and digital design, we create fresh, innovative merchandise that authentically reflects each artist’s brand and identity, merging physical elements with digital enhancements. From designing physical apparel with augmented reality features to creating digital collectibles that enhance real-world products, our team specializes in multi-dimensional storytelling that amplifies the artist’s vision.

Our branding and marketing capabilities are the cornerstone of building powerful artist brands and lasting legacies. We start by understanding the artist’s vision and then develop a strategic roadmap to bring that vision to life through cohesive brand-building initiatives. Our marketing teams work to ensure that every touchpoint—from merchandise designs and retailer partnerships to experiential events and direct-to-consumer campaigns—embodies and elevates the artist’s brand. By curating impactful campaigns, we help our artists grow their brand equity and connect deeply with their audiences.

With an extensive global distribution network, we ensure that our artists’ merchandise reaches fans all around the world. Our strong retail relationships, combined with local market insights, allow us to curate a variety of products and experiences tailored for each region. Our in-market local teams work closely with our global partners to maintain a consistent brand image while maximizing reach and impact. It’s about finding the perfect balance between local market nuances and a unified global brand presence.

Our licensing team expands the scale and reach of our artists’ brands beyond traditional merchandise categories. By partnering with industry-leading licensees across categories like footwear, accessories, gaming, and spirits, we deliver dynamic brand partnerships that amplify our artists’ presence without diluting their core identity. Our global network of best-in-class licensees allows us to extend brand equity into new territories and product lines, creating additional revenue streams while maintaining brand integrity.

Our e-commerce services bring phygital merchandise directly to fans’ fingertips while optimizing the online and mobile experience to drive revenue and engagement. Through real-time data analytics and an in-depth understanding of purchasing behavior, we create targeted online marketing campaigns that maximize impact. Our approach ensures a seamless shopping experience, where curated collections meet fans where they are, creating opportunities for deeper engagement and direct support for their favorite artists.

We believe tours and live events are more than just performances—they’re opportunities to create immersive fan experiences that deepen artist-fan relationships. Beyond the traditional concert merchandise, we deliver one-of-a-kind consumer experiences like surprise pop-ups, interactive installations, and exclusive event-only products. These initiatives bring the artist’s story to life in unique, memorable ways that engage fans both in and outside of the concert venue, creating unforgettable moments and building lasting fan loyalty.

We go beyond traditional merchandising by creating a fan-driven economy where fans can actively support artists and earn rewards from merchandise sales. Our platform enables artists to connect deeply with their audiences through collaborative projects, exclusive content, and shared value systems. Whether it’s rewarding fans with exclusive merch drops or offering them the opportunity to participate in creative decision-making, we foster a strong community that supports and celebrates the artist’s journey.

Our Team

Meet the team of Afrobeats fans and creators shaping the future of phygital merchandise and building a fan-driven creative economy.

Gregory Ajayi - Founder & Creative Solutions

Femi Ogundayo - Co-Founder & Technical Solutions